Build a comprehensive skill set to support your work in marketing and communications roles, or to support these activities as part of a broader organisational role

  • CRICOS Course Code: 104777H
  • Develop analytical and practical skills and knowledge to help you understand consumer behaviour, promote products, make presentations and undertake a variety of marketing activities
  • Learn to communicate effectively and build and maintain business relationships
  • Combine your program with progressive qualifications and build a long-term study plan to achieve your learning and career goals
  • Optional short-term study options: Take the BSB40820 Certificate IV in Marketing and Communication Skill Set which includes 6 pre-requisite units for the Diploma OR the Specialization in Communications for Managers & Supervisors

Campus

Brisbane
Melbourne
Sydney

Program Length

60-66 weeks*

(48 weeks study + up to 18 weeks scheduled breaks)

OR

28-34 weeks* 

for Pre-requisite units for BSB50620 Diploma of Marketing and Communication, only OR The Specialization in Communications for Managers & Supervisors

(24 weeks study + up to 10 weeks scheduled breaks)

*20 hours/week (Includes 6 hours/week online study + 14 hours/week in class study)

Please note that due to the COVID-19 pandemic, Greystone College Australia plans to continue to run its online classes for VET students until at least the end of July, 2021

Start Dates

2021*

May 10, Jun 7, Aug 2, Aug 30, Sep 27**, Nov 22

*The Pre-requisite units for the BSB50620 Diploma of Marketing and Communication are available every session.

**The Specialization in Communications for Managers & Supervisors is available every session from September 27.

SCHEDULED BREAKS

Jul 5 - Aug 1
Oct 25 – Nov 21
Dec 20 - Jan 2, 2022

Program Courses

In this unit you will learn how to prepare, deliver and review presentations for a range of purposes such as marketing, training and promotions. Topics include: Prepare presentation; Deliver presentation; Review presentation.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to use advanced level critical thinking skills in the workplace. Topics include: Establish role of critical thinking in the workplace; Lead critical thinking process; Develop critical thinking mindset.

2000

In this unit you will learn how to effectively express, present and debate ideas, using creative techniques to engage others. Topics include: Establish framework for communication; Develop ideas for communication; Debate and discuss ideas.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to prepare, coordinate and review basic marketing activities for small or large enterprises. Topics include: Prepare to undertake marketing activity; Co-ordinate marketing activities; Review marketing activities.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to coordinate and review the promotion of an organisation’s products and/or services. Topics include: Establish promotional activities; Coordinate promotional activities; Review promotional activities.

2000

In this unit you will learn how to analyse consumer behaviour for markets and specific needs. Topics include: Evaluate drivers of consumer behaviour; Evaluate reasons for existing levels of consumer interest; Recommend marketing focus.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to research, analyse and apply knowledge of the communications industry. Topics include: Research and analyse communications information; Develop communications deliverables; Finalise communications deliverables.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to work effectively within the convergent industry to apply marketing communications. Topics include: Establish convergent environment; Prepare convergent tools and techniques; Implement marketing communications.

2000

In this unit you will learn how to use digital technology to collaborate in a workplace, including working as part of a remote team, and to complete work tasks more efficiently and effectively. Topics include: Review existing digital technology use in the business; Identify opportunities to implement digital technologies for workplace collaboration; Implement and use digital technologies to collaborate in the workplace.

2000

In this unit you will learn how to establish, develop and maintain effective work relationships and networks through relationship building and negotiation skills. Topics include: Establish business relationships; Maintain business relationships; Build and improve business relationships.

2000

In this unit you will learn how to plan, draft and finalise complex documents based on a range of information sources. Topics include: Plan complex document; Draft complex document; Finalise complex document.

*Prerequisite units required for enrolment into BSB50620 Diploma of Marketing and Communication.

2000

In this unit you will learn how to use effective communication strategies to provide instruction and feedback, and facilitate respectful interaction, in the workplace within any industry. Topics include: Prepare for communication; Use communication strategies to provide work instruction; Facilitate workplace communication; Monitor and support team communication.

2000