Enhance your marketing expertise in this creative, strategic and fast-evolving industry field to open up future opportunities in any business or boost your own entrepreneurial path.
- Gain fundamental marketing and communications skills to open up career
opportunities in new areas
- Strengthen your existing knowledge and marketing expertise to grow in your current role
- Learn how to create and communicate product and business value to target audiences
Maximum 64 weeks (48 weeks study + maximum 16 weeks scheduled breaks)
20 hours study per week (14 hours in class study + 6 hours online)
*Optional internships available for an additional fee. Internship hours vary depending on schedule. Internships are unpaid work hours.
Jan 7, Feb 18, Apr 22, Jun 3, Aug 5, Sep 16, Nov 18
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Learn to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. And to effectively engage with a preferred audience on social media.
Learn to determine the best marketing mix for a business through analysis of interrelated marketing components.
Learn how to identify, evaluate and take advantage of marketing opportunities. Analyse market data, identify possible markets and assess changes to company systems.
Learn to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. And and manage a marketing audit, with reference to an organisation’s marketing plan.
Learn how to undertake financial management, including planning and implementing financial management approaches
Learn to develop and monitor implementation of an operational plan to provide efficient and effective workplace practices. Develop skills to lead and manage effective workplace relationships.
Learn to originate and develop concepts for products, programs, processes or services to an operational level.
Learn to define and develop a project plan, monitor the project and review.